From the manufacturer

JOICO DEFY DAMAGE BOND BUILDING HAIR CARE SYSTEM

<img alt=”JOICO DEFY DAMAGE BOND BUILDING HAIR CARE SYSTEM” src=”https://m.media-amazon.com/images/S/aplus-media-library-service-media/0e426ac4-43f3-447b-b906-14d6b02fecaa.__CR0,0,1464,600_PT0_SX1464_V1___.png”/>

Put protection from daily heat styling, UV exposure, and environmental pollution right into your hands with the breakthrough at-home care collection that transforms lackluster locks into healthy hair you can instantly see and feel. The perfect daily and weekly regimen for dry, damaged hair.

WHAT’S INSIDE?

<img alt=”SMARTRELEASE TECHNOLOGY” src=”https://m.media-amazon.com/images/S/aplus-media-library-service-media/81c7d805-9d8c-4121-b205-5ba4b83cb702.__CR0,0,300,225_PT0_SX300_V1___.jpg”/>

SMARTRELEASE TECHNOLOGY

Our liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin.

<img alt=”PROTECTIVE LIPID” src=”https://m.media-amazon.com/images/S/aplus-media-library-service-media/c1a03acd-bf71-4f8c-b512-211fa18fa831.__CR0,0,300,225_PT0_SX300_V1___.jpg”/>

PROTECTIVE LIPID

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage.

<img alt=”MORINGA SEED OIL” src=”https://m.media-amazon.com/images/S/aplus-media-library-service-media/2dfb3867-d2bc-415a-b567-3aa7de53a04c.__CR0,0,300,225_PT0_SX300_V1___.jpg”/>

MORINGA SEED OIL

A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair.

<img alt=”ARGININE” src=”https://m.media-amazon.com/images/S/aplus-media-library-service-media/7187d33a-9498-4e6b-9f85-c16d03e6a52a.__CR0,0,300,225_PT0_SX300_V1___.jpg”/>

ARGININE

A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

SEE & FEEL THE DIFFERENCE

 

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The Next Generation of Bond Building

<img alt=”DEFY DAMAGE PROTECTIVE MASQUE” src=”https://m.media-amazon.com/images/S/aplus-media-library-service-media/6bcdf4e2-1a02-4607-bcd5-9aea4e88ce31.__CR1,0,863,647_PT0_SX800_V1___.png”/> FOR BOND STRENGTHENING & COLOR LONGEVITY DEFY DAMAGE PROTECTIVE MASQUE

When it’s time to dive deep with a hair repair treatment for dry, damaged hair, this Protective Masque infuses each strand with a brilliant, bond-strengthening defense system that never weighs hair down. You’ll see and feel the transformation on contact, with less breakage, protection from heat styling, color longevity, instant softness, and glorious shine.

Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.

See it. Feel it. Believe it. HERE’S WHAT YOU WILL LOVE

– Strengthens & Rebuilds Bonds

– 80% Less Breakage*

– 5X Stronger Hair*

*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

<img alt=”Woman holding the Defy Damage” src=”https://m.media-amazon.com/images/S/aplus-media-library-service-media/afeab9ec-dee0-4413-b115-75dd0b383876.__CR0,0,800,600_PT0_SX800_V1___.jpg”/>

Is this is sulfate free?

Yes! We are free of SLS/SLES sulfates.

How long will it take to see results?

Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.

Is this good for curly hair?

Yes! Joico’s Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.

Will the products help my hair color last longer?

Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.