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e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml) Everything Else

(60 customer reviews)

$10.00

About this item SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion. FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!) MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation. SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

From the brand

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Product Dimensions ‏ : ‎

5.91 x 3.94 x 1.97 inches; 1.41 Ounces

UPC ‏ : ‎

609332828469

Manufacturer ‏ : ‎

ELF Beauty

ASIN ‏ : ‎

B09XMYFTB7

Country of Origin ‏ : ‎

China

Best Sellers Rank:

#1 in Foundation Primers

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Customer Reviews:

20,493 ratings

60 reviews for e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml) Everything Else

  1. Katherine

    5.0 out of 5 stars

    Love it!

    I was very doubtful bc it’s ELF and their products can be great or they can be awful. Like the setting powder j bought. Anyways. This is GREAT. Buy it.

  2. Best Finds

    4.0 out of 5 stars

    First time trying- sticky and holds up to some extent

    first time trying and it is ok, maybe a need better makeup products or setting spray. It is sticky and does make makeup stay for a bit but does not do well with powder products from my experience. does not dry out my skin. i recommend for the price.

    One person found this helpful

  3. KPatt

    4.0 out of 5 stars

    Grip

    Very affording while maintaining fair results. I have neutral oily skin, and this product keeps some moisture, but recommend moisturing face 1st with other product to keep from having dry appearance. On it’s own, some of my foundation does bleed onto my shirt collar.

    5 people found this helpful

  4. Kaur09

    5.0 out of 5 stars

    Very good base

    Very good base for makeup.

  5. Alex

    5.0 out of 5 stars

    It’s a yes

    Makes make up look smooth

  6. Candy KingstonCandy Kingston

    5.0 out of 5 stars

    It works!!

    I was recommended this product after buying oil based makeup to help it stick to my skin and I won’t ever buy any other primer this stuff is AMAZING! No sensitivity or irritation, didn’t clog pores I love it!

    5 people found this helpful

  7. Star

    5.0 out of 5 stars

    Milks makeup power grip dupe

    Makes my makeup stay on for hours and is so sticky that my makeup just clings onto my stink for the whole time i’m wearing it. doesn’t make me break out even though i have sensitive skin i highly recommend this product.

    5 people found this helpful

  8. Terri

    5.0 out of 5 stars

    Great primer

    I’m impressed. Works great

  9. Vanessa M.

    4.0 out of 5 stars

    Works good, but a little hard to put on

    It works really good, it’s just kinda hard to put on. It was almost like covering my face with elmers glue. The second time i tried it, I used it with the poreless putty primer and it worked great.

    2 people found this helpful

  10. Leslie walser

    5.0 out of 5 stars

    Liike

    I really like this product. It does what it says recommend

  11. Marissa Hake

    5.0 out of 5 stars

    The best primer

    I have not found a primer that I like better than this. It has just the right amount of grip. Love the subscribe and save option that Amazon gives too!

  12. Dj

    5.0 out of 5 stars

    Worth It

    Definitely worth the hype, removed under eye creasing and improved the longevity of my makeup. Also I feel like everything went on my skin better after applying this.

  13. Kelia💕

    4.0 out of 5 stars

    It is ok

    So this is a great primer but I have oily skin so my makeup doesn’t last as long as I want it to. Price is affordable.

  14. Suzziecute

    5.0 out of 5 stars

    Smooth

    Easy to apply and make application of makeup applicable with ease

  15. SMC

    4.0 out of 5 stars

    My Daughter Loves this Primer

    My teenage daughter loves this primer. She says it helps her makeup stay on most of the day. It has a green gel-like consistency and comes in a small tube. It is very cheap compared to other primers (about $10) so I will likely purchase again.

  16. CreamCream

    5.0 out of 5 stars

    I’m scard

    It looks really good! Came in a box the size of it but I threw it out sorry yall, the reviews look really good so I guess I’ll try it out!!! I have dry skin btw and I use a fitme concealer for my makeup

  17. 8877

    5.0 out of 5 stars

    In love

    I hope they never discontinue this primer! Very hydrating and glowy! It holds my makeup seamlessly throughout the day!

  18. Angie altamar

    4.0 out of 5 stars

    Me encanto

    Me parece que cumple con su funcion, el tamaño es aceptable, hasta ahora me gusta su textura es pegajoso

  19. KF

    4.0 out of 5 stars

    Sticky primer

    Really thick and kinda too sticky

  20. The brushes that are fluffy are good, they don’t shed. However, there’s some that look cheap like drug store level brushes.

    5.0 out of 5 stars

    It’s great!

    Very sticky and it doesn’t make my makeup separate.

  21. Regan

    5.0 out of 5 stars

    This is literally the best primer I’ve ever had!

    My sister had this primer and I used it to go out. Well long story short I woke up with a full face of make up….and my make up looked like I just put it on! I was literally shocked on how well this worked. A bit sticky to put on. But once it dries good to go! Also tip. Use eye primer first before you use this all over your face for extra moisture!

    11 people found this helpful

  22. J. Kaitlin

    5.0 out of 5 stars

    Better than chicken fried rice!!!

    This stuff is the bomb! it is amazing. My face looks like porcelain after applying my makeup. It’s truly amazing. I get so many compliments on my makeup now. Love it. Wait 30 seconds after applying for it to dry and boom then you’re ready to apply 🙂

    2 people found this helpful

  23. Kirstie

    5.0 out of 5 stars

    Love!

    I decided to try this because a influencer that I watch uses it and recommends it for a good primer at a low price and it works great. My skin is dry/oily and it makes my make up look great and then I use translucent setting powder after applying all my make up.

    One person found this helpful

  24. Jacqueline E Weber

    4.0 out of 5 stars

    Good makeup primer

    I liked that this makeup primer made my foundation go in smoothly. It is easy to spread and is moisturizing. It also helped my makeup stay on much longer than without a primer. It didn’t do much to blur my pores and fine lines though.

    One person found this helpful

  25. Loved it

    5.0 out of 5 stars

    Great primer

    Loved this elf primer it gripsss my makeup and let it sit still all night long, at first it felt kinda weird using it cause ive never used anything like it, but i got the hang of it !! My favorite primer

  26. nicole leong

    5.0 out of 5 stars

    love elf products

    never had a problem with this primer. I also never broke out from it. i will keep repurchasing this primer since it’s that good! however, i would say to let your primer dry before putting on your base. i find that if you don’t let it sit and dry your makeup could look patchy so def let it dry before putting your foundation or concealer

    7 people found this helpful

  27. Tiana N

    5.0 out of 5 stars

    My new primer!

    I tried this for the first time and it was everything!! Had my makeup on for over 8 hours and I still looked amazing! This is worth the hype!! Only primer I want to use now.

  28. Lin

    5.0 out of 5 stars

    Very good

    The grip is SO good for such a price, really happy with my foundation using this

  29. Nat

    5.0 out of 5 stars

    Love this primer!

    Product works great on my skin! I have combination skin and it hydrates my skin well, my concealer does not crack or get crusty. I do recommend still moisturizing plenty before putting on the primer.

  30. Jamie Leigh

    5.0 out of 5 stars

    Fantastic product!

    I usually use ELF putty primer which I absolutely love but after reading the reviews I had to try this. OMG! This stuff is so amazing! I was a little put off by the initial stickiness but once it dries my skin looks incredible and it keeps my make-up in place. Definitely my new favorite! LOVE THIS MAKE-UP AND SKINCARE LINE! ❤️

    5 people found this helpful

  31. Rachel

    5.0 out of 5 stars

    Cheap and good for the price

    I LOVE elf products because i dont wear makeup enough to buy expensive brands. It never lets me down. Always a good product for a good price and this primer is no different. It goes on just a bit sticky but it feels like nothing once dry.

    One person found this helpful

  32. Lexi

    5.0 out of 5 stars

    great primer

    this is my favorite primer and is a great dupe for the milk primer. it hydrates my skin and makes my makeup stick the whole day. (always make sure to pat it in with your fingers though) also acne friendly.

  33. hms

    4.0 out of 5 stars

    Grips makeup all day!

    This worked great but it did make my skin a little too dry. I definitely need heavy moisturizer before use but it works very well. My skin looked smooth and even. There was no peeling on my foundation at the end of the day.

  34. Bethany Bowers

    5.0 out of 5 stars

    The Best

    This is the holy grail of primers. Works better than my expensive $30 primer that I used before. Makes your makeup look flawless all day long even when you sweat, and it didn’t cause any irritation to my skin. I’m impressed.

    One person found this helpful

  35. Cynthia Harrison

    5.0 out of 5 stars

    My Favorite Primer

    I LOVE this primer it is such a good dupe for the milk hydro-grip!! will make my makeup stick every time (i have oily skin)

  36. luis

    5.0 out of 5 stars

    Great primer!

    I got this primer and it’s so good! It’s sticky and it makes my make up stay all day! Highly recommend! (from my daughter!)

  37. Cassidy

    5.0 out of 5 stars

    In Love with This Primer

    I am absolutely in love with this primer. It is always sold out when I use to go into stores to find it. I highly recommend having this delivered every 2-3 months if you wear makeup every day.

    One person found this helpful

  38. Casey Shields

    5.0 out of 5 stars

    Best Primer on the Market!

    The Elf Power Grip Primer is an absolute game-changer! I’ve been using this product for a while now, and it has exceeded all my expectations.Firstly, a little goes a long way with this primer. The product lasts much longer than expected, making it incredibly cost-effective. I love that I don’t have to constantly repurchase, as a small amount provides excellent coverage.Effectiveness is where this primer truly shines. It creates a smooth canvas for my makeup, ensuring a flawless application that lasts throughout the day. It minimizes pores and keeps my foundation in place without feeling heavy or greasy.What’s even more impressive is the price point. It’s hard to believe that a primer this effective is so budget-friendly. In my opinion, it easily rivals—if not surpasses—some high-end brands I’ve tried in the past.The Elf Power Grip Primer has become a staple in my makeup routine. It’s a reliable and affordable option that delivers results comparable to more expensive alternatives. If you’re on the fence, don’t hesitate—this primer is a must-try, and you won’t be disappointed! Five stars all the way!

    37 people found this helpful

  39. Valentina Agate

    5.0 out of 5 stars

    Great Primer

    This primer is great. It keeps my makeup on all day and is a great price. I also love the packaging. However I have heard that this primer peel your Fondation or concealer but I found some solutions to that off of tiktok. I have dry skin by the way so I’m not sire if it is meant for other akin types but I would recommend trying this and e.l.f. also has a mini version of this and Target and Ulta.

    10 people found this helpful

  40. Alejandro

    5.0 out of 5 stars

    Favorite primer

    My skin is dry and the pores are very noticeable. When I use this primer my skin feels and looks hydrated. It has no bad smell and is very easy to apply. my favorite primer.

  41. Timkatmom

    5.0 out of 5 stars

    Keeps makeup flawless.

    You cannot get a better primer, especially for the price! The primer spreads well but is very tacky and weird the first time you use it..Don’t worry, once you put your foundation on, the primer does its magic, The makeup looks flawless and lasts all day. Just make sure you spread evenly on face. If you miss a spot with the primer, that part of face will look patchy.

    3 people found this helpful

  42. Kindle Customer

    5.0 out of 5 stars

    Best primer

    I have used a lot of primer from different companies. I foun ELF. It was on sale and i decided to try it. This is the second purchase of this product. It holds the makeup, primes my skin. I love it. I would not change anything about this product.

    2 people found this helpful

  43. Chocolate 69

    5.0 out of 5 stars

    I love this

    Omg this primer does everything let me tell you my make up was looking fabulous I recommend it I didn’t have no type of itching or any tpye of reaction to using this product 5 stars

    One person found this helpful

  44. Lily Jones

    4.0 out of 5 stars

    Maybe not for an older face . . .

    First I will say that this primer does keep your makeup on. It’s sticky at first and not that easy to spread so you have to be quick. But, I am an older female and didn’t find the product the right one for my face. It made my face shiny and puffy – maybe that last was sensitivity. I thought I would appreciate the pink and the glow but that glow on me was really just too shiny. It also caused foundation to settle into lines more than usual. So, it didn’t do what it should for a face my age. That said, I think this product is probably good for someone younger if you can get past the initial sticky feeling. I also had no trouble returning,so I am giving this 4 stars based on the qualifications I mentioned. I do like Elf products so I will return to the Elf primer I was using before (Skin Suntouchable – which goes on very smooth and holds my makeup just fine).

    45 people found this helpful

  45. donna comeaux

    5.0 out of 5 stars

    Elf Primer

    One of the reasons I really like the Elf Primer is because it helps my foundation to go on smoothly. The second reason I like and purchase this primer is because of the price. Competitors will sometimes charge $40+ for primer, which is truly outrageous. I recommend this product without hesitation. It is slightly sticky, but give the primer a moment to set and it will go on flawlessly.

    9 people found this helpful

  46. NEA

    5.0 out of 5 stars

    Excellent finish

    This was different from my usual primer. I’ve tried a few different ones and always need something hydrating. This gel primer is so much better than the putty primer I was using before. I had also most recently tried Elf poreless primer that had a mousse consistency, but I found that it just wouldn’t set right.I just tried this on my hand and can already tell how much better it is. The consistency is much better and it sets to a really nice, smooth, hydrated but dry surface that is the perfect “canvas”. My skin actually absorbs it! With other primers, it would just sit on my skin and “melt”.This is my new go-to. 🙂

    24 people found this helpful

  47. RoseRose

    5.0 out of 5 stars

    Really nice!!

    I got a smaller size of this product at target for 3 dollars and I didn’t know they had a larger version so I got this to see. This is pretty large for me (I don’t wear makeup often) so it’s really nice and it actually held my makeup when I did do it. I really like how it feels on my skin too. Definitely recommend

    4 people found this helpful

  48. Andrea

    5.0 out of 5 stars

    My favorite primer!

    I love this primer! It’s the best affordable primer I’ve used. In the past, I felt as it didn’t work as fell but it was a consumer mistake. I was using a silicone based foundation when is is a water based primer. Once I switched to a water based foundation it was a game changer. My makeup lasts forever and looks great for HOURS. So, for best results definitely make sure you are picking the right foundation!

    11 people found this helpful

  49. Eva Zahn

    5.0 out of 5 stars

    Special request

    This was a special request from my niece for Christmas. She loves this product, so I bought it for her. Since she had used it before and wanted it again, I think it’s safe to say – she was very happy with her present. She is 14 years old. I’m thinking I might try it now…..

    4 people found this helpful

  50. Snoyes

    4.0 out of 5 stars

    Is as good as they say!

    One of my favorite influencers said I needed to try this. I could not find it anywhere where I live it’s so popular. I can see why. The tackiness allows my makeup to stay for a long time! The only thing that isn’t so great is I have really sensitive skin and it does make it turn red a bit. Easy enough to cover with the makeup though.

    2 people found this helpful

  51. Lee K.

    5.0 out of 5 stars

    Elf products are the best

    Makes your makeup so much smoother, last all day and night.

  52. jasmine perez

    5.0 out of 5 stars

    It does the job

    I bought it because I see so many influencers recommending it. I am 53 and I saw a difference immediately, makes my foundation look very smooth..

  53. chavon

    5.0 out of 5 stars

    great!

    This primer is great! Definitely the best I’ve tried. Hydrates your skin and makeup holds nice all day.

  54. Alex

    5.0 out of 5 stars

    Good

    Love it , if helps blend the product good

  55. Great to use for fake nails and a up light!!

    5.0 out of 5 stars

    My daughter loves this

    This is perfect and makes your skin loook radiant!!!

  56. Niyari

    5.0 out of 5 stars

    Love this

    So cheapppp

  57. Debora

    5.0 out of 5 stars

    Worth it

    Absolutely love this!!!! It keeps my make up strong and good for a whole day!!

  58. Joy

    5.0 out of 5 stars

    Where has this been all my life!

    I am a product junkie and I have been looking for something to keep my make up looking fresh all day and I have finally found it. I have used the top of the line products, spent so much at Sephora and nothing has really given me a 12 hour non melt makeup look. For a fraction of cost, I have finally found something that works. So happy I got it!!!!

    11 people found this helpful

  59. Lori H.

    4.0 out of 5 stars

    Heat Resistant Primer!

    I recently tried the E.L.F. Power Grip Primer with 4% niacinamide, and it’s exceeded my expectations!Firstly, the inclusion of 4% niacinamide is a game-changer. Niacinamide is known for its skincare benefits, and having it in a primer is a smart move. It helps control excess oil, minimizes the appearance of pores, and leaves my skin looking smoother and more even-toned.The texture of this primer is impressive. It’s lightweight and blends effortlessly into the skin, creating a smooth canvas for makeup application. I noticed that my foundation goes on more evenly, and it helps my makeup last throughout the day.One of the standout features of this primer is its “Power Grip” technology. It truly lives up to its name. My makeup stays in place, even in hot and humid weather. I don’t have to worry about my foundation sliding off or my eyeshadow creasing.The packaging is also practical and hygienic with a pump dispenser, making it easy to control the amount of product you use.In terms of affordability, E.L.F. has always been known for its budget-friendly options, and this primer is no exception. It provides high-quality results without breaking the bank.Overall, I highly recommend the E.L.F. Power Grip Primer with 4% niacinamide. Whether you’re looking for a primer with skincare benefits or just want your makeup to last all day, this product delivers on all fronts. It’s become a staple in my beauty routine, and I’m sure it will for you too!

    110 people found this helpful

  60. Pammy

    4.0 out of 5 stars

    Good

    Good on face before putting on foundation. You cannot tell ot’s on your face once it dries.

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