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Amazon Brand – Lifelong – Complete Dry Cat Food with Salmon & Rice for Adult Cats, 1 Pack of 3 kg Pet Supplies

(60 customer reviews)

About this item Food for adult Cats: 100% Complete and Balanced Nutrition Formulated with Fresh Salmon; Meat and Animal Derivative: ca. 28% Developed by pet nutritionists and checked by veterinarian Natural prebiotics to support sensitive digestion Glucosamine & Chondroitin for joint support; Added Taurine for healthy eyes and heart Biotin, Zinc and Salmon (A natural source for Omega 3) to support healthy Skin and Coat No artificial flavours, colours or preservatives added
No added Soya, Barley and Dairy Tasty recipe with high quality proteins Store in a cool, dry and dark place. Once opened reseal as tightly as possible Show More

From the manufacturer

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Lifelong complete Dry Cat Food (Adult Cats) with Salmon & Rice

Call them your best friend or a family member, we know that they mean the world to you. Your love knows no limits and neither should the way you look after them. Our assortment of nutritious food and tasty treats is made with high quality ingredients and care, helping your pets be at their best. After all, healthy is happy.

Feeding guide<img alt=”Feeding guide” src=”,0,3333,2500_PT0_SX800__.jpg”/>


Complete & balanced nutrition<img alt=”Complete &amp; balanced nutrition” src=”,0,300,225_PT0_SX300__.jpg”/>

Complete & balanced nutrition

100% complete and balanced nutrition

Carefully formulated<img alt=”Carefully formulated” src=”,0,300,225_PT0_SX300__.jpg”/>

Carefully formulated

Made without colourants, preservatives and antioxidants

High quality standards<img alt=”High quality standards” src=”,0,300,225_PT0_SX300__.jpg”/>

High quality standards

Developed by pet nutritionists and checked by vets

Goodness of Ingredients<img alt=”Goodness of Ingredients” src=”,0,300,225_PT0_SX300__.jpg”/>

Goodness of Ingredients

Recipe made with tasty fresh & deboned meat

2<img alt=”2″ src=”,0,1464,600_PT0_SX1464__.jpg”/>


Why should I feed my pet with pet food instead of homemade diets?

All of our pet foods are complete and specifically formulated by veterinary nutritionists specialized in animal nutrition. Feeding pets with a home-made diet could mean essential nutrients are missing or at the wrong level.

Why should I change the pet food’s type during the stages of my pet´s life?

Our pet food is developed based on the needs of our pets during all their life’s stages. Therefore, the best choice of pet food is the one that fits perfectly to all of their nutritional requirements.

How much food should I give to my pet daily/per meal?

he daily feeding guide is available on-line and on the packaging. It is a guide only and may need to be adjusted depending on age, health status and activity. It is essential to keep your pet within a healthy weight range for the breed.

My pet has been neutered / spayed recently. Should I change my pet’s food type?

Neutered or spayed pets have different nutritional requirements. It is common for them to gain weight. It is essential to keep you pet at a healthy weight range. You may need to reduce the level of food or change to a specially formulated food.

My pet has “a certain illness”. Can he/she still eating the same pet food type?

Our pet food is formulated for healthy animals. If your pet suffers from a specific condition/illness, we recommend you to follow the feeding advice from your veterinary physician.

Could the pet food cause obesity to my pet?

Our pet food is perfectly balanced in energy and nutrients for healthy active pets. If your pet is inactive due to an illness or condition and gains weight, consult with your veterinary surgeon.

My pet doesn’t like the pet food. Is it bad for him/her to eat only treats?

Yes, treats are typically not a ‘complete’ pet food, and could lead to the wrong level of nutrients and weight gain.

How many times a day should I feed my pet?

The general recommendation by vets is to split the daily amount in to several separate meals during the day.

How can I properly change my pet’s food for a different kind?

It is best to make the change to a new type of pet food gradually over a week.

Making a sudden change may upset your pet’s digestive system.

What kind of meat is included in the pet food?

Meat is an essential ingredient in our pet food. All the meats used come from the human food industry and are hygienic and safe. The variety of meat is declared in the composition on the packaging.

Pet Type


Product Dimensions

‎45 x 29 x 8 cm; 3 Kilograms

Item model number


Breed Recommendation

‎All Breed Sizes

Pet Life Stage



‎Salmon & Rice

Item Form



‎3 kg (Pack of 1)

Number of Items




Specific Uses

‎Heart, Stomach, Eyes, Skin & Coat, Joints

Item Weight

‎3 kg



Customer Reviews

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4.5 4.5 out of 5 stars

4,297 ratings

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4.5 out of 5 stars

Best Sellers Rank

139 in Pet Supplies (See Top 100 in Pet Supplies) 7 in Dry Cat Food

Date First Available

20 Dec. 2018

60 reviews for Amazon Brand – Lifelong – Complete Dry Cat Food with Salmon & Rice for Adult Cats, 1 Pack of 3 kg Pet Supplies

  1. Bunkin

    5.0 out of 5 stars

    Great alternative to Whiskas and GoCat

    I was having the GoCat brand of biscuits delivered on Subscribe and Save when they suddenly became unavailable and I needed to choose an alternative. I selected these Amazon own brand as they were a good price for the size of the bag. The ingredients looked quality and other reviews were favourable.Delighted to say that all four of our precious rescue cats love them and we find their dishes empty very often. They also like the chicken flavour of this brand. For the price, they are very good. I recommend.

    6 people found this helpful

  2. Lindiloo

    5.0 out of 5 stars

    Great value

    We have a very fussy Bengal cat whom was weaned onto an expensive brand of food but we have now found this product that he loves. He’s not a house cat but a worker who does his job well keeping the vermin at bay. The only issue I have is the delivery drivers ram the package into our parcel box and it ripped as it’s posted as it is!!

    One person found this helpful

  3. Danielle

    4.0 out of 5 stars

    My cats are happy

    I like that it’s a fair price and that it’s a good size bag of dry food

  4. Tallyho

    5.0 out of 5 stars

    Perfect for my picky pets

    One of my cats had gone off the old brand, one has a delicate stomach and the other is a gannet guts. These cat biscuits seem to have pleased all 3 cats appetites. The bag is resealable, which when bought in bulk is essential. Nice gentle flavor for the sensitive stomach, as the kibble bits aren’t overly large my greedy cat thinks he is getting more than usual and the picky princess loves them!

  5. CDS27

    5.0 out of 5 stars


    I have a whole gang of fussy little fur babies, I’ve tried numerous brands of dry food over the years and have often landed on the more expensive side of cat food. Ordered this on a whim as the ingredients and quality looked really good, amazingly all 4 of my fur gang are happy to chow down on this! The price for 3kg is fantastic, have ordered multiple bags now and managed to save a small fortune compared to other brands.

    2 people found this helpful

  6. Jack

    3.0 out of 5 stars

    Bag always breaks

    Been buying this product for a long time now and the last few months just above the zipper always tears leaving the bag of food unable to be kept freshThis is the only food my cats will eat and its reasonably priced

  7. Alice

    5.0 out of 5 stars

    My cat used to have Iams- but she prefers this!

    My cat isn’t the most fussy but considering she was on quite an expensive dry cat food previously, and money issues became a thing, I fully expected her to reject this. However, she actually wolfs it down, so it’s become our go to and it leaves me with a little bit left over to treat her to other bits and pieces to break up the monotony that often comes with dry food. My only niggles would be that I wished it came in more flavours or if it came in a senior category.

  8. Ms.Vanessa T.

    5.0 out of 5 stars


    My 3 cats are very picky. I’ve tried loads of the expensive dry food but they don’t like them. This however gets devoured.

  9. Annette stoakes

    4.0 out of 5 stars

    Cats love it

    Lovely foodBut takes too long to arriveAnd packaging none so I have now got damaged item cancelled

  10. Jen

    5.0 out of 5 stars

    Great Choice

    Have two fussy cats who each like their own food but they both love this one.

  11. tina gray

    5.0 out of 5 stars

    Yum yum

    My cats liked this usually fussy

  12. Amazon Customer

    5.0 out of 5 stars

    Fussy cat likes this dry food

    Bought many expensive dry cat foods but this was the preferred one, bought due to reviews and it didn’t disappoint, also excellent value too.

    One person found this helpful

  13. Mrs White

    4.0 out of 5 stars

    Good value

    This product is excellent but the delivery driver leaves a lot to be desired, ie just flung the product at the front door not even knocked, we also have a door bell he could have used.

    One person found this helpful

  14. Amazon Customer

    4.0 out of 5 stars

    good quality

    my cat likes this food

    One person found this helpful

  15. Leah W

    4.0 out of 5 stars

    Cats were pretty neutral about this

    Both of my cats were pretty neutral towards this and regularly left their bowls half full (they typically never leave a bowl with food in)

  16. joanna

    4.0 out of 5 stars

    quick delivery

    i have given it 4 because my cats loved the first taste but now wont eat it it

  17. Tracy Ann Martin

    4.0 out of 5 stars

    Cats eat when they fancy with combined with another biscuit.

    Cats eat when they want to, not their favourite but they like variety and are very fussy! But all good.

  18. gemma

    5.0 out of 5 stars

    Cat loves it

    Cat loves this food, we have it on a subscription because its good value for money and has good ingredients for our cat.

  19. Janet Dolman

    5.0 out of 5 stars


    The cat likes this he can be very fussy

  20. michael

    5.0 out of 5 stars

    Cat approved

    Two 7 year old cats who won’t eat anything except go cat for some weird reason even though we tried them on different brands of dry and wet. From Wiskas to cheap superstore brands. Only go cat. Until recently when they started breaking up the kibble and leaving parts of the broken kibble in the bowl. Perhaps go cat has changed recipe who know.Tried this and they love it never leave a crumb, and neither were any hassle changing to this kibble. 5 start cat recommended

    One person found this helpful

  21. Betz

    5.0 out of 5 stars

    Cats enjoy

    My cats are very picky and won’t eat cheap food.This food is affordable and my cats love it, will definitely be buying again. No effects toward there skin. Happy cats.

    One person found this helpful

  22. Carole

    5.0 out of 5 stars

    Dry cat biscuits

    The cats love these biscuitsI will be buying them again

  23. NelliePea Teatime

    5.0 out of 5 stars

    Cats love it

    All three of my cats love this food, it’s great value for money.Definitely recommend

  24. W Beesley

    5.0 out of 5 stars

    Cat eating it

    Cats seem to like it and have shiny fur so I’m happy with it. Only thing is the zip thingy to keep it fresh doesnt seem to work.

  25. SaintBob

    3.0 out of 5 stars

    seems OK

    Fast delivery, fair price, sensible packaging. Looks OK – hope our cats agree.

  26. JimmyD

    4.0 out of 5 stars

    Good for my cat’s gut.

    My cat has a delicate stomach and very sensitive skin. I’ve been trying different foods to find see what helps. My cat likes eating it which is a bonus. It also seemed to work well with his sensitive skin and stomach. Not the cheapest but not a bad price for a good quality food.

    2 people found this helpful

  27. Michael Cope

    5.0 out of 5 stars

    My Cat loves it ❤️

    Purr purr

  28. karen

    5.0 out of 5 stars

    The item arrived at the it stated

    Cat food good price good value for money, will buy again

  29. BREE

    5.0 out of 5 stars


    Been feeding this to my 5 year old cat and already her coat is so shiny, her attitude has been more energetic than what she normally is which I love. And less hair loss as well. Love this food for my cat.

  30. Asasia

    5.0 out of 5 stars

    Fussy cats

    My cat is one of the most fussiest beings I’ve met. However, this! This he loves. This one and tuna one i think it is? Worth the money 10/10

  31. cath

    5.0 out of 5 stars

    Cats love it

    My cats loved this food and they are fussy

  32. Kate

    5.0 out of 5 stars

    Great item

    My cats love this great value for money

    2 people found this helpful

  33. Jo

    4.0 out of 5 stars

    Nice small pieces

    Good for my elderly cat as smallish chunks. Both cats are happy to eat it.

    2 people found this helpful

  34. Carmel

    2.0 out of 5 stars


    I’ve bought this product before and was very pleased with it, however, I’m really disappointed as the size of the kibble has shrunk. This doesn’t help my cats teeth as she doesn’t bite down on it, which helps her teeth, but just swallows it.

  35. Josh May

    5.0 out of 5 stars

    My cat love it

    My cat don’t normally eat biscuits but love theses

    One person found this helpful

  36. Amazon Customer

    5.0 out of 5 stars

    My cat loves it

    I get this for one of my older cats who struggles with digestive issues from certain foods, but this has suited her really well and it’s my go to dry food for her now.

    4 people found this helpful

  37. Niall

    2.0 out of 5 stars

    Cats hated it

    I have this away to a friend as my cats wouldn’t go near it.

    One person found this helpful

  38. Sarah Devereux

    5.0 out of 5 stars

    My cat enjoys it.

    I’ve always used another brand which is dearer and tried this as a cheaper alternative.My cat is really enjoying this food and eating more than the other brand I had. I’d definitely recommend it.

    3 people found this helpful

  39. Craig H.

    5.0 out of 5 stars

    Product switch test, products a keeper

    I’ve used a certain brand for years and although it’s not the cheapest, the contents were always in the best interest of the health of my cats. Although it had continued to get more and more expensive and was on offer less and less.Was searching for some deals and come across this, thought why not let’s give it a try as the ingredients didn’t have a couple of things I actively try and avoid which was a plus already.Although the first order that arrived had a broken seal, Amazon were quick to help resolve this with a swift resolution.I know I know l…The proper way to introduce new food to cats is to taper the mix over a week or two but I have them a little bit to see what their thoughts were and they both polished off the small amount and eagerly looked at me for some more.I got through the 1st week and found they were actually picking out the new food as a preference 😄 so I didn’t bother with anymore messing around and just done the switch and they continue to love it.Best of all, it’s a great price, more than half of what I was paying for the same amount so saving some money as well.

    2 people found this helpful

  40. Kate Cleevely

    4.0 out of 5 stars

    Great price. Packaging needs to be more robust

    Good price for good quality food. However, bag split within days and I had to find an alternative for 10 kgs! It’s also quite smelly.

    2 people found this helpful

  41. Amazon Customer

    5.0 out of 5 stars

    My cat family love it

    I have 4 happy cats who all totally agree this food is great. It never lasts long when it goes in their food bowls. The 3kg bag is fab value for money and since they have been enjoying it their coats are glossy & super plush. It comes in 2 flavours but they all prefer the chicken.

  42. Toria

    5.0 out of 5 stars

    Cats love it

    Cats seem to love this brand now have this on repeat

  43. Susan

    5.0 out of 5 stars

    Both cats love it

    I only feed dried food to supplement their wet diet but one cat only liked go cat and the other would only eat whiskas so, I decided to give this brand a go instead! They both love it. It’s great value for money especially since I no longer have to buy 2 different brands of kibble. I really like how it has a plastic zip closure to keep the food fresh as well.

    4 people found this helpful

  44. Raiha Nawal

    3.0 out of 5 stars

    Misguiding price for already expensive product

    The product is ok as a clumping litter. However, it does not work to reduce the smell. It’s an expensive product already being promoted with misguiding price. A product that is promoted as 10L and so priced as £1.4 per litre is actually delivered as 7.5L meaning it’s actual price is £1.9.My cats like it so I had to take a subscription but keep feeling cheated for my money.

    One person found this helpful

  45. Interested PartyInterested Party

    3.0 out of 5 stars

    Storage Bag

    Can’t really say as yet re how good it is for our cat, his verdict etc 😬😂, but the bag self seal part is very flimsy and broke off straight away, upon arrival. Had to substitute with a long food bag cilp. Noticed that Amazon aren’t good at policing the service of their own products, even if they might be considerate re another sellers items etc. Please see 3 photos.

  46. Amazon Customer

    3.0 out of 5 stars

    My cats don’t like it much

    My cats don’t like it much so I mix it with a decent type to get them to eat it

    One person found this helpful

  47. natasha h.

    5.0 out of 5 stars

    Wow! It must be good!

    The media could not be loaded.

     So my cats can be very fussy when it comes to food and one has allergies I started off using the lifelong Pate they loved it then started trying the pouches of gravy and jelly again they all love it so I thought okay I’ll try the biscuits.Bare in mind my cats only eat biscuits on occasion and the oldest never does……to my amazement the youngest was taking big mouthfuls my boy doing the same and the oldest I tried her on one biscuits from my hand then she ran over and started eating it out the bowl I give this food 10/10 !

    6 people found this helpful

  48. Amazon CustomerAmazon Customer

    5.0 out of 5 stars

    Top marks from dolly

    Dolly seems to love the food and she loves the box it came in. Win win.

    2 people found this helpful

  49. Sena

    3.0 out of 5 stars


    Good for value

  50. DEBORAH H.

    5.0 out of 5 stars

    Cat biscuits

    Cats love these great product

  51. Abby Pearson

    5.0 out of 5 stars

    Great value

    Great value and cat likes it

  52. Rachel Coppen

    3.0 out of 5 stars

    Cats love it but the resulting litter box is gross!

    I have two adult indoor cats (18yrs & 9yrs) they seem to really like the food but the smell from the litter box is absolutely disgusting since they have been having this food!!!! Will be going back to an indoor cat food. Shame as its a bargain price!!! If you have indoor cats I’d avoid for your own good!

    3 people found this helpful

  53. caroline j pratt/stephen pratt

    5.0 out of 5 stars

    cat food that my cats love

    for my cats

  54. Twidsmum

    5.0 out of 5 stars

    Fussy cat likes these

    This is the second bag we had (checking out both flavoours).Compared to other brand I’d rate these as far better all round ,right down to the packaging.The bag is very sturdy and has a good sliding seak to keep the bisquits fresh.The stray that visits likes them too .I can’t vouch for the flavour but Benji muches away happily ,so they must taste good.

    3 people found this helpful

  55. john.bodfish

    5.0 out of 5 stars

    Complete Dry Cat Food Rich in Chicken & Rice

    my “puss” scoffs it down

  56. April

    5.0 out of 5 stars

    Cats loved it!!

    Put this down for my cats and I’ve never seen all of them eat like that before they absolutely loved it will definitely be buying this from now on. It got the seal of approval from the ones in charge lol

    2 people found this helpful

  57. mr b a babadi

    5.0 out of 5 stars

    Supper fast delivery

    Good quality products and supper fast delivery

  58. Shoppingaddict

    3.0 out of 5 stars

    Cats enjoy it, but awkward bag

    My cats like this product, but the opening on the packaging is in such an awkward spot it goes everywhere when you pour it as you can’t see where its coming out

    One person found this helpful

  59. ADW

    5.0 out of 5 stars

    The cats seem to enjoy it.

    I’ve marked this as five stars for flavour, I must be honest, I’ve not tried these myself! The cats seem to like them and there is no waste, so Flavour must be good.I have been purchasing Hills cat biscuits but the price keeps going up so I thought I would try these out instead. They are reasonably priced so me and my cats are happy.

    3 people found this helpful

  60. Humbug

    4.0 out of 5 stars

    Good value but cats still preferred their other brand

    Bought this as an alternative to their current brand as this is now very expensive. They ate it but we’re not too impressed.I like the easy to resealable packaging.

    3 people found this helpful

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